WordPress Website Evolution

This client was very happy with their previous design, but they wanted to expand their audience to more than just wedding folks. They wanted to appeal to teens, families, and more. To achieve this, we tweaked their design to first funnel users to pick their audience type. As the user drilled down to their desired segment, the navigation bar, social media links, and widget spots, changed per audience website. This made each section of the website tailored to the unique segments needs, while keeping everything wrapped up in one unified WordPress website.