Logo Design
We are honoured at the opportunity to create the identity of your company.
We have a high respect for the craft of shaping a logo. We love providing stellar logo design services small businesses, as it can be one of the best investments for the company.
Start the Journey to Discover Your Brand’s Identity.
The Opening Act in Your Brand's Story
A logo sets the tone for all of the branding for your company. It needs to be simple, unique and adaptable. Your logo should be able to shrink down to 1/2 inch for applications like business, but interesting enough and detailed enough to look good at large scale applications, like billboards and banners.
A good logo should also be able to work in black and white, and in colour options. A really good logo will add value to your company through brand recognition and better company perception based off of the logo.
All of the Logos that We Produce Start from a Hand-Sketch
This results in a higher quality logo concept as it lends a hand to more creativity exploration.
A Good Logo Only Appreciate in Value as Your Company Grows.
Imagine the upfront investment of your logo design bringing value to you for a span of 10 years? A good logo design really sets the image and branding perception for your business and we think it is too important to overlook having a logo professionally designed from the start.
Your Logo Will Never be for Sell to the Next Bidder
We offer an exclusive usage copyright license to your artwork; this ensures that your unique logo will not be re-sold to one of your competitors and is completely own-able by your business.
We Listen to Your Business Goals, Desired Perception and Anticipated Value
We also won’t quickly doodle the first thing that comes to mind at in initial consult and sell it to you; logo design is a process and takes time to create something of value for your business.
Logo Creative Process
As with all design projects, we will need to establish goals for your logo, define your target audience of your business and identify ideas that appeal to your audience and support your goals. We will need to identify what your core services are and what makes you different from the competition. We will also have to know your desired perception for your company. The creative discovery phase will consist of a creative survey to be filled out at the beginning of the project, competitive research and design research for references to other logos that may inspire us and open up dialogue between the client and designer about creative expectations. This is also an opportunity for the client to reveal any creative visions that they may want to bring to the table (This is really important if a measurement of success is illustrating a client's vision).
Concept Incarnate will review all of the information learned at the creative discovery phase and get the the drawing boards, literally. We will start sketching out ideas; combining letters, ideas, icons and reviewing and refining. Internally, we will identify the best ideas for logos that we come up with and refine them even more.
We then internally decide the best logo options for your presentation and give you only great choices of logo to cherry pick from. Depending on your needs, we may present the sketches to you for review or digitize the ideas and then present those to you. ;Generally, we like to show you 3 good and DIFFERENT logo ideas to choose from (sample below).
We can create a small logo cheat sheet, as may be included in a corporate style guide, which describes the optimal distance for the logo to other objects, how to handle the logo, and the colour values used in the logo (added fee).
We will transfer the design files to you in multiple formats to allow for you to use the image in your business desktop programs and higher qualities of the file for printers to use on banners and collateral. We will also issue the copyright license for your usage pending full project payment.