Portrait and Play Studio Logo Concept

One of our long-standing clients was looking to expand their business and retain thier own clients. As wedding photographers, they wanted to continue doing business with young couples so it was a natural choice for them to offer childhood and family photography services to the recently married couples. They wanted something that still hinted at their wedding line, so we carried over ‘Moments and Milestones in the same font as their original logo. We also repeated the colours of the original wedding logo.

When creating the icon, we wanted to make sure the imagery was a synthesis of two ideas. After combining different ideas using different objects and techniques, we decided that the combination of a film negative turned on it’s side, also looked like a slide. The addition of the child fortified the idea of ‘slide’ and ‘play.’

In our slideshow, you will see some of the concepts presented to the client and the progression and progress that led to the final logo.